“Give me your tired, your poor, your huddled masses yearning to breathe free.”

This phrase, etched on the base of New York City’s Statue of Liberty, has welcomed countless newcomers to the city.

Now the huddled masses that journey to the city are yearning for some cutting-edge, fresh nightlife entertainment.

It’s no secret that main stream entertainment in New York City (especially when it comes to music) is often associated with Broadway’s latest jazzy show or classic hit. However, while one cannot deny the theatre’s overwhelming presence and deep-rooted history in the city, it is also impossible to ignore the voice of the streets — the gritty and very real sound of urban artists that have risen to contrast New York City’s Broadway culture.

This urban voice has a way that it can be delivered and presented to the people who want to hear it.

Enter Adam and Jon.

Adam Riccio of Hidden City Entertainment is known for coordinating and successfully executing notable events, while Jonathan Master of Same Plate Management is recognized for artist management, specifically in the Hip-Hop genre.  Young, driven, and a whole lot of fun, the two gentlemen, in pure entrepreneurial spirit, have custom-made a professional path by recognizing the relation between both their enterprises.

Highly concerned with reputation and integrity, they are striving to “bring a new type of structure and innovative organizational tactics” to Hip-Hop and the music industry.

In early 2008 (think February), they began to merge their strengths and take an extraordinary and unprecedented approach to music management and nightlife events in New York. This creation can only be described as the yin and yang of nightlife and music entertainment.

“We are both on the same highway, heading towards the same destination, in two separate lanes,” Adam said.

Well, they are certainly in the right town to be driving. There is no other city more fitting than New York, where their vision can thrive in a demanding market. This immediate need for top-notch nightlife guidance could be caused by the fact that, in New York, people work unbelievably hard, which is exactly why New Yorkers make a point to play even harder.

In fact, bars close in this city at 4:00 a.m. or later — a nightly phenomenon that does not happen everywhere, as New Yorkers often discover with disappointment when traveling.

However, because the nightlife scene is so large, finding the right party can sometimes be a grueling task. Yes, the city is full of luxurious and chic venues, but there is one very important fact to keep in mind when planning after-dark activities:

It’s not where you party but rather who’s throwing the bash.

If it’s an event presented by Same Plate and Hidden City, then a great time is guaranteed, as they keep their focus on bringing the performers to the people and the people to the party.

I have personally experienced their ability to put together a memorable event this month, when the duo hosted the AZ mixtape release party at the Knitting Factory on August 7th. The well-known NYC venue was filled that night, and the crowd that poured out of the doors and into the street was a clear indicator that something big was happening.

But it’s not all about having a drink and a good time (although, I must admit, that is a top priority). With awareness and change on the agenda, they also strive to approach Hip-Hop in a very professional manner by the application of traditional business standards.

“We want to shine a new light on the genre and disarm some of the negative stigma that surrounds the musical genre,” Jonathan said. “There are a lot of things that are negative but also positive, and this good side is not accentuated.”

They definitely don’t stand alone in their campaign either. Extremely thankful for the support they have, artists currently under the Same Plate/Hidden City umbrella include Don Cerino, Emilio Rojas, J the S, Dan Johns, CP, Midi Marc, DJ Ings, and videographer Court Dunn. Also closely associated with Same Plate/Hidden City is the Elementality Productions team flowing out of New Jersey, consisting of DJ KO, Silent Knight, Kaze, East, and Analogic.

Although Labor Day is quickly approaching and the hottest season of the year is about to make its annual exit does not mean the party has to stop. In fact, it’s just getting started with Hidden City Entertainment and Same Plate Management’s plan for the fall.

It looks like autumn is going to be just as hot as summer.