30 Seconds to Mars’ new short film, A Beautiful Lie, is the first music ever shot in Greenland. Looking at the global climate crisis, the band teamed with NRDC and Bonneville Environmental Foundation to offset the environmental impact of filming. The title track and current single from 30 Seconds to Mars’ current platinum album, A Beautiful Lie, is the third in a series of short films featuring songs from the 2005 album. (The previous two were The Kill and From Yesterday, which was the first American music video shot in the People’s Republic of China); both were directed by Bartholomew Cubbins. A Beautiful Lie was directed by Angakok Panipaq and premiered this week.

Vocalist Jared Leto says, “Shooting in Greenland was a dream come true and one of the most exciting adventures we’ve ever had as a band. Although incredibly challenging, and at times it seemed just out of our reach, once we finally arrived, the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief.

“Almost everyone has heard of global warming by now, but for the people of Greenland, it is a real and tangible problem of today–not an issue of tomorrow,” Leto says. “This journey changed our lives. We hope that, with this film and new website, we can share, in some small way, this incredible experience with our family of friends and fans around the world.” Panipaq and the band worked with the Natural Resources Defense Council (NRDC) to develop strategies that would minimize fuel consumption on the shoot and purchased North American Blend Green Tags (a renewable energy certificate product) from the Bonneville Environmental Foundation. Purchasing Green Tags supports new renewable electricity generation, which offset the environmental effects of burning coal, gas and other fossil fuels across North America. For more info:

http://www.thirtysecondstomars.com
www.myspace.com/thirtysecondstomars
http://www.nrdc.org